10th JULY 2017
British bakers are set to get a massive boost of vitamins and minerals with the launch of Spiffing’s new range of Sprouted flours. ‘Sprouted’ is a revolutionary germination technique that wakes up the grain, bringing it to life and acting as a catalyst for nutrients.
Using the new natural process, previously only available in niche specialist health food stores, British consumers will now be able to buy it on-shelf in all good shops - UK wide.
Jason Bull, MD of Spiffing said; “We have witnessed a huge appetite for Sprouted from British consumers. It turns bread back into the healthy staple that it should be. It brings together two exciting trends, our love of baking and our desire to eat healthily. The fact that is also easily digestible will put bread back on the table for healthy eaters.”
The grain is soaked for twenty-four hours and maintained at a temperature of 20 degrees for five days. The grain and the sprout, now full of energy is all milled. The end product looks the same as any other flour. At a chemical level Spiffing Sprouted has a higher phytase activity and lower levels of anti – nutrient compounds that pave the way for the gut to absorb more nutrients.
Spiffing Sprouted has many benefits including:
· Easily digestible, rapidly absorbed and kind to the stomach (unlike some raw grains)
· Increased bioavailability of key nutrients including Vitamins B and C, folate, fibre, essential amino acids and increased anti-oxidants
· Enhanced taste and texture
There are three products in the new nutrient rich Spiffing Sprouted range, available from all good shops:
· Sprouted Wheat Flour – 500g – RRP £3.99
· Sprouted Wholemeal Spelt Flour – sweet and nutty - 500g – RRP £4.49
· Sprouted Buckwheat Flour – 500g – RRP £4.49
Spiffing flours is a jolly good British family business bringing you only the very best in organic flour and premium quality rice. Spiffing has several other flours and rice all of which have no additives, no over processing. Spiffing prides itself on excellent taste and the very highest quality products sourcing the finest wheat in small supply chains to ensure quality and provenance. Spiffing flours are also used in a number of well-known brands as an ingredient.